Format note · February 11, 2026
Sample UGC And On-Site Shoots Should Not Share One Pricing Logic
Sample content solves basic asset needs; on-site shoots solve physical scenes. Their costs, risks, and communication patterns are different.
Sample content is lighter
Sample UGC usually centers on unboxing, trials, talking-head clips, lifestyle display, and short-form assets. It is useful for quickly adding international faces and overseas-style content, but it should not carry complex offline execution.
On-site shoots are closer to small production
On-site shoots need city, time, location, team, product demo, and on-location coordination confirmed. They fit stores, exhibitions, factories, product briefings, and offline events.
The platform should separate the two paths
When sample UGC and on-site work are mixed into one flow, brands misjudge budget and creators misjudge effort. Vela's job is to keep the two formats clear in briefs, quotes, delivery, and records.