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Creator profile · November 4, 2025
When Reviewing A Foreign Creator Portfolio, Do Not Only Look At Followers
For many Chinese brands, city, camera presence, product fit, and delivery records are better fit signals than follower count alone.
Look at product fit first
Beauty, home, electronics, baby products, and apparel need different camera expression. Whether the portfolio contains similar product types affects the decision earlier than follower count.
City decides on-site feasibility
If the brand needs a store, exhibition, or offline product demo, the creator's city and availability matter more than account metrics.
Delivery record is long-term value
Whether a creator confirms on time, delivers to brief, communicates clearly, and completes usage records affects whether brands are willing to work again.